The consumer is no longer waiting for a one-way message from a brand to be pushed to them. They expect a dialogue with a brand. Don’t belittle yourself by overselling deals. Pull your audience in with engaging messages so that they want to be a part of your world. In short have a buyer persona and tailor your offerings to suit your target audience. The following are the digital marketing strategy for your travel agency that needs to be considered:
Understanding your audience is the first step towards creating a winning digital marketing strategy. To understand how to attract your audience, you first need to define who they are. Where are your key demographics millennial, couples, seniors, families from?
Reason being, when you’ve pinpointed exactly who you’re trying to attract, it becomes that much easier to:
Appeal to this audience
Directly tackle their worries, needs, or reservations about a day-out or journey
Resonate in their interest areas
Attract prospective clients who may not heard of you
Reactivate those who have heard of you
Now, to Digital Marketing
To get your message out, use all facets of social networks. And be sure that you handle each one in a unique manner. We’re talking about Facebook, Twitter, Google+, Instagram, Pinterest, and YouTube.
Use pictures such as sky or ocean for Facebook because they get the most engagement. Always publish at 11.00 AM & noon on Facebook, where most individuals are active.
Use short questions, rather than long ones to engage with your audience.
With their Facebook and Twitter accounts, your audience on Instagram can readily be shared with your fantastic travel pictures.
Whether you’re busy with the movies or films on your website, blog or networks, according to Forrester studies, 60% of all internet traffic comes from video.
Even if you have a wonderful website or blog, if you’re not on social networks, you’re cheating yourself. That’s because Google ranks content greater than other content that is distributed through these networks. With an active social presence, the search findings will show your material nearer to the top of the page.
Did you decide Facebook would work best for you? You still need to restart Tweeting as Twitter users & be an audience with your audience. This makes sure that Twitter an article does not remain on Twitter, it gets shared across your audiences.
Having your clients distribute content on your behalf is the way to attain ROI with social media marketing. People want to share notable content. Create or get material that gives your audience travel tips or dream itineraries or something they want to share with their colleagues. You have access to incredible experiences that you can share with the globe as a travel consultant. Focus on how to transform these experiences into incredible content and make it simple to share with your audience.
One of the industry’s most affected by digital development is hospitality and tourism. Transportation and accommodation businesses are among the first to use digital marketing methods to engage communities in their activities and to ensure that their clients have the greatest possible experience away from home. Digital Marketing for Travel Agency is very important. Players in the travel industry are always looking for the newest and greatest ways to reach their buyer persona and tailor their offer to their target audience in order to perform well and gain competitive advantage. Let’s look at some of the latest examples of digital marketing applications that can be learned from marketers from any sector.
Example 1: The importance of second screen marketing
Digital consumption today, even a few years ago, is very distinct from what it used to be. Mobile device use is on the rise, and the situation for the tourism industry is no different. Moreover, it could be even more deal-breaking as individuals reserve their airplane tickets and hotel rooms using different equipment. Because of this, a mobile-only travel agency (MTAs) trend is emerging. These companies offer travelers the ability to book tickets via mobile / tablet-exclusive apps that are downloadable. While most of these facilities are presently focused on traveler-only bookings this evening, we can expect the development of full-service mobile facilities in the future.
Point to note: Find your own niche and surpass mainstream players on the market. You can become a full-service supplier or partner with established market players once your client base is built.
Example 2: On-board – Experience marketing is as relevant & vital as ever
It can be a lengthy and tiring experience to travel from point A to point B. In an effort to make the travel experience more enjoyable for passengers, airlines are installing sophisticated in-flight entertainment systems that enable individuals to watch films and TV shows, play games, listen to radio, and make aircraft phone calls.
West Jet decided to take a step further with their on-board experience and partnered with Panasonic Avionics Corp. to create an entertainment system that enables airline customers to access the media library wirelessly using their own phones. 75% of passengers take their own web-enabled phones on board, according to WestJet. Many of them want to continue to seamlessly use this equipment while using the aircraft’s system to monitor extra content.
Example 3: At the Destination – Additional services brings in repeated sales
Most individuals are researching the location they are about to visit before going on a journey. The search for the best locations to visit remains once they reach the target. Fortunately, Wi-Fi’s power enables travelers to use their devices from the hotel room to coffee shops and tourist attractions anywhere. As a consequence, it becomes as simple to plan any journey as to visit a review website and select the next destination point. In the face of competition, big hotel chains also recognize the need to expand their variety of services to add value to clients.
The Intercontinental Group’s Hotel Indigo has introduced a service that allows its customers to explore the neighborhoods they are staying in by offering Neighborhood Guides. The version of the mobile site enables visitors to see accessible information even if they do not stay in one of the hotels. Maps, helpful information about local attractions and restaurants, hotel overviews and a photo sharing tool connected to Facebook are provided by the guides.
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